Create an illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way.
‘Get It On!’ is the experience. The idea behind it being that the audience would have to wear an illustrated garment as the entry ticket for the gig/concert. Underwear was chosen as the appropriate garment for the band The Shakes, but other garments could be made for different types of bands/artists. This would also work well with Diesel being the sponsor.
Through social media, the fans are invited to get involved with the experience and would be rewarded with exclusive band-related material, and in so doing promoting both the band and Diesel.